Product thinking, UX & architecture.
I turn complex business needs into clear product decisions, from requirements and prioritization to user flows and alignment across product, UX, and technology.
Product
When a UI Update Complicated a Simple Task: How I Restored Search to Its Core Purpose
How I turned a complicated Shopify search flow back into a simple and fast experience, with a solution that fit into the existing interface and was adopted by more than 30 employees across the agency
- 30+
- employees adopted it
- ~50s
- saved per search
- 3
- steps to store
Product
From Chaos to Control: How I Turned Scattered Orders into One Adaptive Workflow
Dozens of messages, last-minute changes, mistakes, and details that had to be remembered: this is how I turned a messy order process for a home bakery into a flexible, organized workflow that adapts to each product and keeps the whole process in one place.
- 0
- order mistakes
- ~10h
- saved weekly
- ~1.7K
- saved in costs